How to Attract Older Workers to Your Company
January 24th, 2012Many employers, looking to save money, recruit younger workers to fill open positions. But, as one of Central Virginia’s top recruiters, we know you can hire veteran workers – for less money – if you take the right approach.
There are many skilled, older workers out there who want to work part-time, or have a flexible schedule so they can continue to earn an income, while also enjoying more downtime for travel and relaxation. These older workers are a great solution if you need a professional with a specific skill set, yet cannot afford to bring someone on full-time.
So how do you go about attracting older workers to your company? Here are some tips:
- Recruiting. Let your existing workforce know that you’re looking to hire experienced professionals on a part-time, or contract basis. Also, add information relevant to older workers on your company’s career web page or web site.
- Benefits. You may not be able to pay them a big salary, but offering attractive benefits will go a long way toward enticing the workers you want. This includes long-term care insurance, dental insurance, health care insurance, and retirement or pension plans with specific provisions for older workers.
- Schedules. Schedules other than the traditional 9 to 5 are great for older workers. So offer part-time schedules, telecommuting or job-sharing options, or a consulting arrangement.
The bottom line is that workers who are at or nearing retirement age have different needs than those at other, earlier stages in their careers. By gearing opportunities towards them, you can attract highly skilled and experienced older workers to fill gaps in talent and add value to your company.
And if you need some help with the hiring process, let us know. As one of Central Virginia’s top recruiters, we can give you access to the people you need, when you need them. Learn more now.

